Main Street Grant Helps Downtown Businesses With New Signs

 02/22/2018 - 03:59
Saline Main Street Executive Director Holli Andrews (left) and President Jill Durnen (right) flank Jen McPherson, owner of McPherson Local. A $500 grant from Main Street helped pay for a new sign for her business.

Since opening McPherson Local on North Ann Arbor Street last year, Jen McPherson has placed large circular logos in her window to advertise her business to all the commuters driving by each day.

McPherson loves her logo, designed by Chelsea High School art teacher Laura Naar.

But McPherson wanted a way to attract the attention of people walking up and down the sidewalk.

That’s when Saline Main Street, the private non-profit organization dedicated to revitalizing downtown Saline, stepped in and helped. McPherson was told about Saline Main Street’s new sign grant program, which was founded in 2017. She applied for the grant and received $500. McPherson matched the grant.  SCS Image Group, owned by Steve Jedele, designed a sign to the juts out perpendicularly from McPherson’s building, over the doorway. As you walk north or south along the west side of North Ann Arbor Street, you’re invited in to McPherson’s shop, which specializes in local foods and goods.

“I love the sign. I love the logo Laura designed and this sign just brings more attention to it,” McPherson said.

Main Street’s $500 grant was important to McPherson’s fledgling business.

“We wouldn’t have the sign without it,” she said.

Saline Main Street began the sign grant program in 2017, according to Jill Durnen, president of Saline Main Street. Last year, Main Street awarded grants to Mod Squad Salon and McPherson Local. The grants can be used for signs or awnings.

“We award up to four grants per year to businesses in the Main Street District,” Durnen said.

The Main Street district is bounded by Harris and Lewis streets to the east and west and Henry and McKay streets to the north and south.

Main Street’s design team will also help businesses design a sign or choose the right option for their building.

For more information about the program, email director Holli Andrews.

You can download the sign grant application by clicking here.

Tran Longmoore
Tran Longmoore is owner of The Saline Post. Email him at tran@thesalinepost.com or call him at 734-272-6294

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