Saline Has Been Providing Detroit Auto Show Content for Decades

 01/11/2018 - 05:11
Universal Die Casting booth at 1984 automotive supplier show, Cobo Center Detroit Michigan
Universal Die Casting company exhibit at Cobo Center with display of parts then manufactured here in Saline. In addition to automobile trim and hubcaps, residential applications included ceiling fan and plumbing fixtures. © 1984, 2018 d2 Saline, All Rights Reserved. USA

When the 2018 "North American International Auto Show" opens this weekend, Detroit will have nothing on Saline. Over three decades ago, local automotive parts manufacturer Universal Die Casting exhibited at Cobo Center and we covered it just after our own first year in business.

The photograph above is from the then-separate "Automotive News World Expo" more focused on suppliers. Newly released Pontiac Fiero coupes could be seen about on the floor as illustrations of leading-edge design and technology.

Across the industry, vehicles still had enough shiny metal trim to keep our venerable plant on Monroe Street in business. This show is a historical snapshot that ties to other aspects of Saline history as well.

For example, the Chevrolet marque was dominant on the main floor — but not Toyota. In 1984, Toyota market share in the United States had yet to hit 6% (in 2016 it stood at 13.78%). The Chrysler minivan had been on the market less than a year and, as you can see in one of our photographs just added to The Saline Post Forums, it shared center stage with a Fiero at this Detroit exposition.

Maybe you knew all of this.

But did you also know that JAC Products produced luggage racks for the Dodge Caravan and Plymouth Voyager that same year?

Our own work at the "Automotive News World Expo 84" through D² Enterprises centered on making photographs for subsequent use in publicity and investor materials.

We've gone on to do a great many projects in exposition and destination-based marketing over the last three decades. As part of our recognized expertise, Dell Deaton was elected to a three-year term on the international Center for Exhibition Industry Research Board of Directors in 1996.

All of that started for us, however, with this Motor City show right here in Michigan.

d2 Saline's picture
d2 Saline
d2 Saline provides fine prints and postcards featuring our own original photography. Postcards can be purchased from a variety of local retailers and gift shops in Saline, as well as through our gallery at 450 East Michigan Avenue, Suite 2 (in the Huntington Bank building) and online. We've been in business since 1983. Contact Janet Deaton, proprietor, at 668-1200 for further information.

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