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March Donation Match Challenge, led by Truck Hero, raises over $42,000 for Saline Area Social Service’s Senior Aid Programs.

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Anne Cummings
Saline Area Social Service

March Donation Match Challenge, led by Truck Hero, raises over $42,000 for Saline Area Social Service’s Senior Aid Programs.

SALINE, Michigan, April 2, 2021 – Thanks to the community and Truck Hero, Inc., over $42,000 was raised during the March Donation Match Challenge for Saline Area Social Service (SASS). This fundraiser invited the community to make monetary donations during the month of March to help SASS fund a full year of their annual senior aid programs.

Encouraging community giving, Truck Hero pledged a 100% match for the first $10,000 raised, allowing donors to double the impact of their gifts. These donations will help to fund an entire year of SASS services and resources for over 100 seniors in Saline, including weekly grocery delivery to homebound individuals, prescription co-pays, emergency assistance for rent, utilities or car repair, laundry detergent, pet food, toiletries, undergarments and more.

Due to the economic strain caused by the pandemic, the number of individuals served by SASS has increased by 48% since January 2020. Nearly one-third of the adults receiving help from SASS are senior citizens. Last year, SASS provided co-pay assistance for over 1,200 prescriptions and delivered 11,757 meals to homebound seniors, an increase of 375% from the previous year.

“Saline Area Social Service is so grateful to Truck Hero and all the Saline businesses, churches, community groups and individuals that came together to make this fundraiser such a huge success,” said Anne Cummings, Executive Director at Saline Area Social Service. “Thanks to the incredible generosity in our community, we far exceeded our goal for this fundraiser and SASS is better positioned to support our senior clients throughout the rest of this year, especially considering the increased need we've seen in the last 12 months.”

Relying 100% on funding from community donations, SASS is the only organization in Saline providing comprehensive short- and long-term emergency relief to economically disadvantaged residents living in and around the Saline area. From its premises in a historic house on West Michigan Avenue, over the past year, SASS has supplied weekly groceries for up to 500 area residents needing help. SASS also offers clients emergency assistance for utility shut off, rent evictions, prescriptions, and gas for doctor’s appointments. At major holidays, SASS provides households with food baskets for a celebratory meal, gifts and personal necessities. For services that SASS doesn’t offer directly, the staff at SASS utilizes their extensive list of resources to help its clients with appropriate referrals.

About Saline Area Social Service
Saline Area Social Service (SASS) is a private, tax-exempt non-profit organization that has been in the community for 60 years and serves the most vulnerable students, families and senior citizens that live in and around the Saline area. With 2,740 individuals in Saline experiencing food insecurity, it is SASS’s mission to provide our short- and long-term aid, directly and through referrals, to its participants in need. For more information, please visit our website at

Phone: (734) 429-4570

About Truck Hero
Headquartered in Ann Arbor, Michigan, Truck Hero provides consumers a full range of branded automotive accessories for trucks, Jeep brand vehicles and cars, with market leading functionality, engineering, quality, and design. The breadth of Truck Hero’s product offering is vast, including hard and soft truck bed covers, truck caps, bed liners, floor liners, fender flares, steps, suspension kits, Ventvisors®, Jeep brand vehicle parts and off‐ road accessories. Truck Hero’s industry leading family of brands includes Advantage Truck Accessories, Alloy USA, AMP Research, A.R.E., Auto Ventshade, BAK Industries, BACKRACK, BedRug, Belmor, Bushwacker, Extang, Husky Liners, LUND, N‐FAB, OMIX, Rampage Products, Retrax, RoadWorks, Roll‐N‐Lock, Rugged Liner, Rugged Ridge, Stampede, Superlift, Tonno Pro, TruXedo, UnderCover and an online retailer, RealTruck. All of the companies in the Truck Hero family are recognized as premier brands and are leaders in innovation. For more information, please visit our website at truck‐

Phone: 1-877-875-4376


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